On September, 6 boutiques spread out red carpets and set up DJs and champagne as the third annual Vogue Fashion’s Night Out 2011 unfolded in Moscow. One hundred eighty (!) fashion brands took part in the event this year. The special guest and the brightest star of that night was Natasha Poly. Don’t worry, she [Continue reading...]

Showroom Fourth Floor, which I mentioned not once in this blog, has been rebranded. Please welcome: R.E.D. R.E.D. is a unique online project that combines a showroom, PR agency and retail store and caters to everybody involved in the fashion cycle, from boutique owners and press to final consumer. The online store is to launch [Continue reading...]

Boutique Physical Element proudly presents the Bobkova fall/winter 2011 collection. Portlanders, you must be wondering what fashion event Jo Carter, the proprietress of Physical Element, will bring to you next? There’s been so many over the years and each one was truly unforgettable…  Well, then save the date of Thursday, August 25th. [Continue reading...]

RUSSIAN ELEGANCE: Country & City Fashion from the 15th to the Early 20th Century By L. V. Efimova and T. S. Aleshina Vivays Publishing, 195 pages, illustrated In the beginning of the 18th century Russia experienced abrupt political, economic and social changes, implemented by Peter the Great’s steady hand. Among his many reforms, Peter [Continue reading...]

Alisa and Julia Ruban, the designer duo behind the eponymous fashion label, talk about their past experience as stylists for major Russian and Ukrainian magazines, challenges of working as a team and the inspiration behind their debut collection. The first part of this two-part series is here: RUBAN Part 1 Lookbook And Video How did [Continue reading...]