The Russian Fashion Blog




Carine Roitfeld for Mercedes-Benz

Probably the most beautiful Mercedes-Benz campaign ever!

A seductive woman stands roadside in a state of reverie, whereupon she confronts a car of equal desirability, the new S-Class. They share a beguiling, dynamic attraction and she blows the car a kiss, in a new Mercedes-Benz Fashion campaign by Carine Roitfeld.

The commercial-slash-conceptual short film called Vision Accomplished features a hot new face Sui He in a black flowing cape, designed by Carine herself, with visual references to greats like Guy Bourdin.

Mme Roitfeld had an all-star cast working with her on the project. In addition to He, whom Roitfeld included in the second issue of CR Fashion Book, V Magazine founder and long-time friend Stephen Gan, and photographers Max von Gumppenberg and Patrick Bienert also lent their expertise to the film.

Some people seem to turn everything they touch into art… Would you be coveting this piece of Carine’s work?

Carine Roitfeld for Mercedes Benz

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Alina Baikova for Elle Russia July 2013

Alina Baikova for Elle Russia July 2013

For the July 2013 issue of Elle Russia Ukrainian beauty Alina Baikova poses in a Californian desert wearing safari-inspired looks. Animal prints, lots of leather and… a sweater? My first impression was “it is too simple”, but over time I got kind of enchanted with the vibe, that, despite of the photoshoot taking place in the US, feels so international. Do you like this editorial?

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Sport Meets Luxe: Printed Sweatshirts

Sport Meets Luxe: Printed Sweatshirts

Sweatshirt season is in. Glam takes a hint from the 80’s with slouchy silhouettes and sporty motifs. These looks have been a part of high fashion ever since the invention of the dolman sleeve, and have been reinvented anew numerous times over the past few decades. This time around, sweatshirts play the part of casual luxe.

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Constructivism in Russia in the 1920s

Constructivism in Russia in the 1920s

Born as an artistic movement around 1919, Russian Constructivism proposed the ideology of “production art”, that is, art with a social meaning and practical purpose. Stemming from a series of debates and collaborations in INHUK and Vkhutemas*, it counted self-professed “artists-engineers” Vladimir Tatlin, Alexander Rodchenko, Varvara Stepanova and Lyubov Popova among its most passionate advocates. Their extensive work was geared towards a total re-organisation of life and a new form of artistic expression available to the masses, and, unsurprisingly, involved various creative areas, including fashion.

* INHUK – Institute of Artistic Culture; Vkhutemas – Higher Technical Artistic Studios

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Birthday Girl: Dasha Zhukova

Birthday Girl: Dasha Zhukova

With her international background, Moscow native Dasha Zhukova is making a momentous imprint on Russia’s art scene. Dasha spent her childhood abroad in the US, then moved to London to continue studies after completing college. It is in Europe that she began to reconnect with her homeland, Russia, and with art. Drawn to architecture and modern art, she saw a gap in the latter within Russia. An entrepreneur at heart, Dasha took it upon herself to establish a Russian center for contemporary art in Moscow. She founded such a center, called Garage Center for Contemporary Culture, or simply The Garage, due to the fact that it was originally located in a famous bus garage, the Bakhmetevsky.  Read the rest of this entry »

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