Shopping and fashion in Moscow have long been synonymous with grand department stores GUM and TSUM, infamous for their über-luxury and crowds of prying tourists. In reality, though, the capital is an intricate map of hidden shopping treasures, many of those being unique in their kind. [Continue reading...]

Showroom Fourth Floor, which I mentioned not once in this blog, has been rebranded. Please welcome: R.E.D. R.E.D. is a unique online project that combines a showroom, PR agency and retail store and caters to everybody involved in the fashion cycle, from boutique owners and press to final consumer. The online store is to launch [Continue reading...]