Showroom Fourth Floor, which I mentioned not once in this blog, has been rebranded. Please welcome: R.E.D. R.E.D. is a unique online project that combines a showroom, PR agency and retail store and caters to everybody involved in the fashion cycle, from boutique owners and press to final consumer. The online store is to launch [Continue reading...]

April 28 – July 24 Inspiration Dior exhibition at the Pushkin Museum Moscow April 22 – May 1 A highly interesting collection of Soviet agitation textiles and designs from 1920 – 1930 will be shown at the State Central Museum of Contemporary History of Russia. The exhibition was brought to you by the V. Potanin [Continue reading...]

If you want to experience the best of Russian fashion, Showroom Fourth Floor is the place to go. This is where Michelle Rodriguez found this beautiful gown for attending a charity gala ‘Stars of the World to Children of Russia’ in Moscow. Michelle has presented a unique lot at the charity auction – an opportunity [Continue reading...]

To promote her new movie You and I Mischa Barton showed up at the press conference in Moscow wearing salmon and black printed Alexander Terekhov Spring 2011 dress. The next day she wore black ARNGOLDT dress from Showroom Forth Floor… These are old pictures of her in Terekhov. Oh, isn’t she gorgeous… Pictures are from [Continue reading...]

Vardoui Nazarian finds the inspiration for her collections in medieval Armenian architecture. Her style is easily recognizable by sophisticated construction, structured drapes, monochrome fabrics and frequent use of leather. [Continue reading...]