This is an interesting report on the Russian fashion industry in two parts:
“After a decade of conspicuous consumption, the Russian shopper’s spending habits are changing with a big impact on luxury brands and high-street retailers. The market is clearly moving into a new direction – mature, savvier and more predictable for a long-term strategy and thoughtful planning, creating potential for low-to-medium priced fashion.
The country now represents the largest retail market and the fastest growing economy in Europe….”
Part two examines the necessity of having several fashion weeks in Moscow and St Petersburg and questions why the country with the largest retail market fails to make its own fashion signature.