RUBAN Part 1: Lookbook and Video
Do you want to see a perfect debut collection?
After years of styling for editorials in L’Officiel Ukraine, Grazia and In Style it seemed natural that sisters Alisa and Julia Ruban would expand into designing clothes. The first RUBAN collection was born as part of an ongoing quest for redefining casual and refreshing Moscow girl’s everyday style.
Despite sisters’ vibrant personalities, the collection features a rich yet restrained color palette and sophisticated silhouettes. There is something undeniably sensual about all these slashed knees and shoulders, cropped leather tops, layering… The wide range of natural materials adds to that feeling, also allowing for seamless transition from season to season: leather and cashmere for the cold weather, cotton and silk – for the warm.
A wonderful mix-and-match quality of this collection makes it a great addition to anybody’s wardrobe. After all, who if not a stylist can dress us for every season and occasion?.
The second part of this two-part series is here: RUBAN Part 2 The Interview
rubanstyle.com (mostly editorial work)
The collection is available in Showroom Fourth Floor (Moscow)
New Collection Reel from RubanStyle on Vimeo.