The Russian Fashion Blog Ulyana Sergeenko Couture Spring 2013

Ulyana Sergeenko Couture Spring 2013

Ulyana Sergeenko Couture Spring 2013

She is from the South.

These words are true for both the designer, who was born and raised in Kazakhstan, and her inspiration – Scarlett O’Hara.

It might seem surprising that Ms Sergeenko has chosen a theme that isn’t Russian at all and therefore should be less familiar to her. As it turns out, this collection explores the subject nobody can fail at – the designer’s own childhood dreams.

Just like Ulyana and many other kids in the Soviet Union I didn’t grow up reading Russian authors because a) we studied them at school = boring and b) I cannot recall too many wonderful Russian books for teenagers. The age when we dreamed about breaking away from our mothers’ apron strings and exploring the world required a different kind of reading – and you can see why The Adventures of Tom Sawyer and The Headless Horseman were a better fit.

This collection represents a quintessential idea of the American South fashion in a style that is still recognizable as Ulyana’s own. I love the way she is consistent in both life and work and continues to be a living inspiration for her clients – and basically any woman who enjoys being Anna Karenina today and Scarlett O’Hara tomorrow.

Interestingly, accessories seem to be part of a totally different story. Box clutches are hand-embroidered with scenes from Russian fairy tales and sunglasses are decorated with cross-stitch pattern… But one look at this stunning beauty and I don’t want to care about references any more.

Ulyana Sergeenko Couture Spring 2013

This picture is from

Photos from the show are courtesy of