Founded by former stylists Julia and Alisa Ruban, RUBAN delivers a cast of whitehot, haute fashion. The sisters make a compelling case for white being chic all year round. Take a cue from the posh peplums and fabulous furs adorning these pieces: this look is a major do! [Continue reading...]

The gray coat This year’s gray coat is anything but dull! A menswear inspired piece seen on the runways in prominently below the knee lengths with double lapel collars, this overcoat works over anything, and will keep you warm all season long. Wear with tights and a chunky heel, as seen at Przhonskaya, so as [Continue reading...]

Winter White White would make a powerful statement this Fall, and the verdict: wear it head to toe. There’s something about winter white in a classic cut like a trouser or pencil skirt, so alluring and chic. [Continue reading...]

…as seen on Russian and Ukrainian catwalks. Something old, something new… This season we will see both new and exciting things and old trends declining to fade away. Some global trends failed to bloom on Russian and Ukrainian catwalks, like the sixties’ silhouettes, burglar stripes and sheer inserts, while others have been [Continue reading...]

Alisa and Julia Ruban, the designer duo behind the eponymous fashion label, talk about their past experience as stylists for major Russian and Ukrainian magazines, challenges of working as a team and the inspiration behind their debut collection. The first part of this two-part series is here: RUBAN Part 1 Lookbook And Video How did [Continue reading...]