When you need something cool to wear every day, Moscow-based label I Am never disappoints. Structured without being too stiff, feminine but not revealing, balanced between funky and classic – that’s what their new fall-winter collection feels like. Double bonus points for the trendy jewel tone palette, and those snake-textured knits [Continue reading...]

The much-talked about beauty of Russian women gained its fashion momentum at the turn of the 21st century. The early 2000s saw the rise of top models like Natalia Vodianova, Natasha Poly, Olga Sherer and Sasha Pivovarova working in high fashion and commercial worlds, mixing runway shows with top-notch editorials and adverts. For all their [Continue reading...]

With fashion photography on the rise globally, bursting with waves of studio and street-style photographers, it is at times easy to lose track of those talents, who are shaping the industry or are the most promising newcomers today. Russian and Ukrainian photographers do not yet possess the same widely acknowledged reputation as Mario Testino or [Continue reading...]

The word “sarafan” might not be familiar to many, but most people easily recall how a traditional Russian costume might look. The sarafan is, in fact, built around the concept of a long, trapeze-shaped dress that, over the centuries, went under the names of “feryaz”, “klinnik” and, finally, “sarafan”. The word itself takes its [Continue reading...]

If you kept that now-vintage Nirvana concert tee from back in the day, we’re talking circa the 1990’s, bring it out! Is it tattered and torn decades later? All the better! Fashions come and go; yet somehow they manage to repeat themselves. This year we are going back to the ’90′s with a full-fledged grunge [Continue reading...]