Mercedes-Benz Fashion Week Russia
« Back to Events- Event:
- Start:
- End:
- Organizer:
- Updated:
- Venue:
-
Address:
Google Map
Mercedes-Benz Fashion Week Russia is the key event in the Russian fashion industry and the largest fashion week in Eastern Europe.
Mercedes-Benz Fashion Week Russia occupies a special position in the international fashion calendar, not only due to the presence of Mercedes-Benz, but also, primarily, due to the fact that the German auto manufacturer supports the most influential fashion events in the world. Fashion is the key communication platform for Mercedes-Benz. Mercedes-Benz cars are exhibited at fashion weeks in Milan, Paris and London, where the German brand is a strategic partner. Changing its name to Mercedes-Benz Fashion Week Russia, Russian Fashion Week elevates itself to sit alongside Mercedes-Benz Fashion Week in New York and Mercedes-Benz Fashion Week Berlin.
“Russia is a fast-growing market for our cars, and Moscow – the next hot fashion destination. Our participation in fashion week is vivid proof of these two axioms, – CEO of Mercedes-Benz Russian Juergen Sauer says. – The signing of this agreement is a logical development of Mercedes-Benz’s global strategy to support the most important fashion weeks in the world. I’m confident that we can strengthen the potential of Russian Fashion Week, as we did, for example, in New York and Berlin”.
“The participation of Mercedes-Benz in RFW will give, in addition to the obvious benefits, an even more acute sense of fashion and style, – Alexander Shumsky, CEO of Artefact Communications Agency, General Producer of Russian Fashion Week, says. – For the national “fashion consciousness” and development is it important to be on the same catwalk with the legends and trendy designers, such as participants of the previous RFW – Vivienne Westwood, Jeremy Scott, JC de Castelbajac. Mercedes-Benz Fashion Week Russia will affirm Moscow’s position on the world fashion map.”
Mercedes-Benz Fashion Week Russia will be held in the same format as in its previous seasons and will remain Moscow’s biggest “by invitation only” event. The agreement between RFW and Mercedes-Benz was negotiated by IMG Fashion, which commercially represents the event.
