Ukrainian Fashion Week is the first professional fashion event in Eastern Europe and a unique event in Ukraine that corresponds entirely to the world standards for prêt-a-porter shows.
Ukrainian Fashion Week was held for the first time in November 1997. It became the first professional fashion event in Eastern Europe. It takes place twice a year, gathers more than 40 participants, accredits more than 150 Ukrainian and international mass media and is attended by over 25000 guests every time.
In 2003 projects “New Names” and “Fresh Fashion” were founded as a part of Ukrainian Fashion Week in order to search for and support talented youth. During the time of their existence these projects provided continuous inflow of “new blood” into Ukrainian fashion and presented UFW with a reputation of discoverer of young talents.