The Russian Fashion Blog




Success Story: Osome2some

Success Story: Osome2some

Osome2some is a St. Petersburg-based clothing brand, founded by Anna Andrienko and Natalia Buzakova.

The story began in India where the aspiring designers headed in search of fabrics for their debut collection. Next stop was London, and the hard-working team of two hit the road to success. The designers opened a studio in Hackney Wick and received training from a pattern maker who worked at Alexander McQueen and Stella McCartney. Their line was sold at Spitalfields Market, Portobello Road, Brick Lane and in selected concept stores.

In 2009 Anna and Natalia moved back to St. Petersburg to woo the refined yet sensible St. Petersburg crowd with their sophisticated outerwear designs. Evgenia Dorofeeva spoke with the awesome duo about building a successful fashion business in Russia.

Unlike many designers starting out today, neither of you studied fashion design at university, opting instead for a degree in business. What motivated you to delve into fashion rather than any other creative or non-creative field?

Fashion was a childhood dream for us both. All this craving for fashion came from the very first glossy magazine, being inspired by mom’s clothes, the list goes on. There was always a desire to change something in the already existing things; to add, remove and alter.

Our education in Economics was practically impossible to apply anywhere when we just started. Everything in fashion seemed like magic to us: travelling with our first collection to London, for example. The thought of using a markup formula didn’t even cross our minds! We were so engrossed in this new page of our life, and it was difficult to imagine osome2some as a fully-fledged business project. To be honest, what helps us most along the way is experience and intuition.

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Interview with Caroline Groves, Bespoke Shoemaker

Interview with Caroline Groves, Bespoke Shoemaker

Bespoke luxury shoemaking is a domain of a very few; it is and always has been a fairy-tale that only a handful of artisans around the world have ever been capable of making come true. Caroline Groves, a London-based bespoke shoemaker with more than 25 years of experience, unmatched craft skills and a unique eye for beauty, is undeniably one of them. Here she shares her thoughts on the life as an artist and shoemaker and talks about Russian influences in her work.

Bespoke shoemaking is now a rare professional path. How did you start making shoes?

I was fascinated by leather as a child, and I grew up in a family of craftspeople. My great-grandfather was a cabinet-maker and the right-hand man of C. R. Ashbee1; my grandmother was a silversmith and a very good needle woman. I spent weekends and holidays with her making things, but at some point leather became my passion. At first I just made bags and belts, but an opportunity came to work with a shoemaker and I realized that shoes for me are the greatest expression of what leather can do. The construction of the shoe is about leather and the construction technique; that became the fascination for me. I worked with that shoemaker for 15 years. As he was involved in orthopedic shoemaking, that was a good place to learn, because you learn that there is not one way to make a pair of shoes – you have to be versatile.

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I Am Fall 2013 Lookbook

I Am Fall 2013 Lookbook

When you need something cool to wear every day, Moscow-based label I Am never disappoints. Structured without being too stiff, feminine but not revealing, balanced between funky and classic – that’s what their new fall-winter collection feels like. Double bonus points for the trendy jewel tone palette, and those snake-textured knits are an absolute must-have!
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Russian Top Models of the Past

Russian Top Models of the Past

The much-talked about beauty of Russian women gained its fashion momentum at the turn of the 21st century. The early 2000s saw the rise of top models like Natalia Vodianova, Natasha Poly, Olga Sherer and Sasha Pivovarova working in high fashion and commercial worlds, mixing runway shows with top-notch editorials and adverts. For all their success, they were, however, not the first Russian models to establish international careers of such calibre. If anything, Sorokko, Semanova and Pantushenkova got there first.

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5 Fashion Photographers You Need to Know

With fashion photography on the rise globally, bursting with waves of studio and street-style photographers, it is at times easy to lose track of those talents, who are shaping the industry or are the most promising newcomers today. Russian and Ukrainian photographers do not yet possess the same widely acknowledged reputation as Mario Testino or Steven Meisel. but they are carving their own paths and building portfolios with unique aesthetics that will surely distinguish them in the future.

Danil Golovkin

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Danil Golovkin, a Moscow-based fashion photographer, is probably the most prominent talent working with Vogue Russia, Harper’s Bazaar, GQ and L’Officiel. With a background in graphic design, he worked first as a successful art director for an advertisement agency before embarking on an equally successful career in photography. Golovkin remains in high demand for his strong sense of lighting, portraiture skills and, above all, an ability to create striking images.

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