Whatever S/S 2011 Lookbook and Ad campaign This is an Ukrainian-Russian brand Whatever’s third collection, called Illuminated. The brand was launched in 2010 by designer Alexandra Burzum and art-director Sheina Miretskaya. I haven’t found any more information about it so I’ll let the pictures do the talking! More pictures at: [Continue reading...]

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Designer duo Nina Neretina and Donis Pouppis showed their spring-summer collection during Cycles and Seasons by MasterCard event in Moscow, which is known so far for supporting a selection of forward-thinking designers. Nina & Donis S/S 2011 collection is based on the cut and texture of the medical uniform with 18th century costume and [Continue reading...]

How would you call this frame style, butterfly? Looks pretty radical, especially in white, but, according to designer’s blog, people are already lining up for these. What do you think? terexov.com Terexov on Facebook [Continue reading...]

Vardoui Nazarian finds the inspiration for her collections in medieval Armenian architecture. Her style is easily recognizable by sophisticated construction, structured drapes, monochrome fabrics and frequent use of leather. [Continue reading...]