If you kept that now-vintage Nirvana concert tee from back in the day, we’re talking circa the 1990’s, bring it out! Is it tattered and torn decades later? All the better!
Fashions come and go; yet somehow they manage to repeat themselves. This year we are going back to the ’90′s with a full-fledged grunge redemption. Casual, and somewhat haphazard, grunge is fairly easy to pull off. The look is pared down and raw – a down-to-earth form of punk. It does not put on a spectacle; rather it is blasé in an “I don’t care” kind of way.
Picture credit: Vogue Russia July 2013 editorial styled by Olga Dunina
Continue reading “Fall Trend To Wear Now: Grunge” »
Bohemique strikes again with their stunning capsule collection of 15 sweatshirts. The enigmatic designer duo continues tapping into their beloved Hollywood glamour – sexy and sophisticated yet modern and comfortable. Just when we thought printed sweatshirts are the epitome of luxury, here come these hand-embroidered demi couture pieces! Would you wear an embellished sweatshirt to a big event?
The brand’s ambassador and muse, actress Anna Chipovskaya, stars in a mini-lookbook photographed by Tony Stark. Continue reading “Bohemique Demi Couture Capsule Collection” »
Every season needs a jacket. This asymmetric topper by Pirosmani in a sporty grey is the perfect transitional piece. Wear during travel, for the ultimate in stylish layering while jet setting. It pairs well back to a cropped pant, to keep the proportions of your outfit on par for Spring.
Continue reading “Menswear: The Best Looks From Spring/Summer 2013 Collections” »
Founded by former stylists Julia and Alisa Ruban, RUBAN delivers a cast of whitehot, haute fashion. The sisters make a compelling case for white being chic all year round. Take a cue from the posh peplums and fabulous furs adorning these pieces: this look is a major do!
Continue reading “Ruban Fall 2013” »
Osome2some is a St. Petersburg-based clothing brand, founded by Anna Andrienko and Natalia Buzakova.
The story began in India where the aspiring designers headed in search of fabrics for their debut collection. Next stop was London, and the hard-working team of two hit the road to success. The designers opened a studio in Hackney Wick and received training from a pattern maker who worked at Alexander McQueen and Stella McCartney. Their line was sold at Spitalfields Market, Portobello Road, Brick Lane and in selected concept stores.
In 2009 Anna and Natalia moved back to St. Petersburg to woo the refined yet sensible St. Petersburg crowd with their sophisticated outerwear designs. Evgenia Dorofeeva spoke with the awesome duo about building a successful fashion business in Russia.
Unlike many designers starting out today, neither of you studied fashion design at university, opting instead for a degree in business. What motivated you to delve into fashion rather than any other creative or non-creative field?
Fashion was a childhood dream for us both. All this craving for fashion came from the very first glossy magazine, being inspired by mom’s clothes, the list goes on. There was always a desire to change something in the already existing things; to add, remove and alter.
Our education in Economics was practically impossible to apply anywhere when we just started. Everything in fashion seemed like magic to us: travelling with our first collection to London, for example. The thought of using a markup formula didn’t even cross our minds! We were so engrossed in this new page of our life, and it was difficult to imagine osome2some as a fully-fledged business project. To be honest, what helps us most along the way is experience and intuition.
Continue reading “Success Story: Osome2some” »